You open your email to find you have a negative review. It’s a punch in the gut to hear someone publicly denounce your business, even worse if it’s not true. It’s easy to take it personally, get mad, and let them have it right back … publicly.
Or if you’re the non confrontational type: close your laptop and ignore it completely, hope it goes away on it’s own. Both are equally not beneficial for your business’ growth, reputation, or your marketing / customer experience strategy.
Instead, say, “GAME ON. CHALLENGE ACCEPTED.”Read More