Posts in DIgital Advertising
An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.

Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.

Here are a few of the key metrics to track that will help you measure success and determine ROI:

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DIgital AdvertisingCarly G.
Should I Boost My Posts?

Have you noticed your post are getting less visible to your customers? In 2014 Facebook began limiting page posts into people’s news feed. While decreasing businesses posts, they placed posts at the top of the feed from people you interact with the most on Facebook. Facebook said they did this to keep Facebook authentic. Since then the organic reach is about 1-2% of your audience.

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