You Are Not For Everyone: Finding Your True North
One of my favorite quotes. It's from the book Finding Your True North, by Bill George. A great book and reminder for small businesses and entrepreneurs!
You Are Not For Everyone The world is filled with people who, no matter what you do, will point blank not like you. But it is also filled with those who will love you fiercely. They are your people. You are not for everyone and that is OK. Talk to the people who can hear you. Don’t waste your precious time and gifts trying to convince them of your value, they won’t ever want what you’re selling. Don’t convince them to walk alongside you. You’ll be wasting both your time and theirs and will likely inflict unnecessary wounds, which take precious time to heal. You are not for them and they are not for you; politely wave them on, and continue along your way. Sharing your path with someone is a sacred gift, don't cheapen this gift by rolling yours in the wrong direction. Keep Facing Your True North.