7 Ways Bad Reviews Are Good For Your Business

You open your email to find you have a negative review. It’s a punch in the gut to hear someone publicly denounce your business, even worse if it’s not true. It’s easy to take it personally, get mad, and let them have it right back … publicly.

Or if you’re the non confrontational type: close your laptop and ignore it completely, hope it goes away on it’s own. Both are equally not beneficial for your business’ growth, reputation, or your marketing / customer experience strategy.

Instead, say, “GAME ON. CHALLENGE ACCEPTED.”

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An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.

Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.

Here are a few of the key metrics to track that will help you measure success and determine ROI:

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DIgital AdvertisingCarly G.